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Our engineer Carolina Secchi will be one of Paraná’s new representatives on the board of ABAPISUL, the Southern Chapter of the Brazilian Association of Industrial Property Agents, for the 2022–2023 term. As a board member, she will help ABAPISUL fulfill its mission of promoting and disseminating intellectual property throughout Brazil’s southern states. Congratulations and best of luck!

Em ano de Copa do Mundo de futebol, é tradição no Brasil que praças, bancas de revista e outros pontos de encontro se encham de colecionadores envolvidos pela conhecida paixão da troca de figurinhas. Para auxiliar esses colecionadores na gestão de suas coleções, no controle das inúmeras figurinhas e na interação com outros usuários interessados em trocas, existem diversos aplicativos e plataformas web voltados a essa finalidade.

Em ano de Copa do Mundo de futebol, é tradição no Brasil que praças, bancas de revista e outros pontos de encontro se encham de colecionadores envolvidos pela conhecida paixão da troca de figurinhas. Para auxiliar esses colecionadores na gestão de suas coleções, no controle das inúmeras figurinhas e na interação com outros usuários interessados em trocas, existem diversos aplicativos e plataformas web voltados a essa finalidade.

It is widely believed that once a trademark is registered, its owner gains a sort of "eternal guarantee" of exclusivity over that sign. Indeed, a registration duly granted by the INPI (Brazilian National Institute of Industrial Property) assures the owner exclusive use across the entire national territory, as well as the right to assign the registration, license its use, and safeguard its material integrity or reputation, under Articles 129 and 130 of the Industrial Property

It is well known that generative Artificial Intelligence (AI) has been gaining increasingly more ground across all business sectors, particularly in advertising. This is because using generative AI platforms such as DALL-E, Sora, Midjourney, among others, can significantly reduce the time and financial resources spent on advertising creations. On the other hand, the indiscriminate use of these platforms can introduce significant legal and reputational risks that must be taken

Article 43 of Law No. 9,279/1996, the Industrial Property Law (LPI), establishes exceptions to the patent holder's exclusive rights and, in item III, authorizes the preparation of medications by compounding pharmacies pursuant to a medical prescription for individualized use. This exception fulfills a legitimate and essential purpose: ensuring access to treatment when there are no manufactured alternatives suited to the patient's clinical needs. Without this mechanism, many i

Sufficiency of disclosure constitutes one of the pillars of the patent system and is an indispensable requirement for the validity of any patent application, as provided for in Article 24 of Law No. 9,279/96 (Industrial Property Law – LPI). This requirement establishes that the specification, a crucial part of a patent application, must describe the invention in a clear and complete manner so as to enable a person skilled in the art to reproduce it without undue effort. Far f

The energy transition is no longer a question of the future, but a global reality. To stay at the forefront of this movement, our advisory attorney, Cassiara, is currently in the Netherlands for a unique immersion program at the Energy Academy Europe (EAE). The objective is to bring an updated global perspective directly into our daily practice, enriching the legal counsel we offer our clients in this sector and ensuring we are fully prepared for the legal and business challe

The 2026 World Cup is approaching, and with it comes a new wave of advertising campaigns inspired by the largest sporting event on the planet. For brands, this represents a major visibility opportunity, but also significant legal exposure—especially regarding so-called ambush marketing. This issue is not new, but it gains renewed relevance with each edition of the tournament due to the strict stance of the Fédération Internationale de Football Association (FIFA) in protecting

Innovation is recognized as one of the primary drivers of economic development and business competitiveness. However, innovating without properly protecting some of the results achieved can jeopardize the entire creative effort and financial investment made. In this context, Intellectual Property (IP) plays a strategic role by providing legal mechanisms to safeguard inventions, trademarks, industrial designs, software, and other intangible assets that comprise the portfolio o

NIC.br (Brazilian Network Information Center) has announced the creation of new subdomains that will join the traditional “.br”. This measure expands digital identity possibilities in Brazil, particularly in sectors linked to innovation and technology. The new domains are: api.br – aimed at Application Programming Interfaces (APIs); ia.br – intended for Artificial Intelligence initiatives; social.br – suitable for social networks, communication projects, and digital interacti

Starting August 7, 2025, the Brazilian National Institute of Industrial Property (INPI) will roll out its new Priority Trademark Processing service, designed to accelerate the examination of trademark applications and related petitions. Part of the INPI 2025 Action Plan, this measure aims to strengthen the innovation ecosystem and foster sustainable economic growth across the country. The new procedure will allow qualifying trademark applications to receive expedited processi

After several postponements and controversies, on June 11, the Full Bench of the Brazilian Supreme Federal Court (STF) reached a majority decision (6–1 vote) to reinterpret Article 19 of the Civil Rights Framework for the Internet – MCI (Law No. 12,965/2014) and establish that digital platforms can be held liable for user-generated content without requiring a court order for content removal in certain cases. The controversy surrounding Article 19 lies in the rule that platfor

Following up on the article written by Mirna Conceição (click here to access), the INPI published on June 10, 2025, the long-awaited Ordinance No. 15/2025, which regulates the so-called "acquired distinctiveness" (secondary meaning) of trademarks. Here are the key points of the Ordinance, which takes effect on November 28, 2025: a) Deadlines for requesting examination of acquired distinctiveness before the INPI: According to Article 84-D of the Ordinance, the request may only

On January 1, 2025, Phase V of the PPH (Patent Prosecution Highway) Project came into force at the INPI. Established by INPI/PR Ordinance No. 48 of November 29, 2024, this new Phase brings updates to the Priority Patent Examination program in Brazil regarding corresponding patent applications abroad. The main practical changes introduced by Phase V compared to previous phases include: the annual cap on PPH requests accepted by the INPI, which has increased to up to 3,200 appl

On January 2, the highly anticipated Nosferatu hit Brazilian theaters. Directed by Robert Eggers, renowned for works such as The Witch and The Lighthouse, the film revisits a cinematic classic and, intriguingly, prompts reflection on intellectual property issues. But what does this reimagining of a horror classic have to do with copyright? The connection lies in Nosferatu's controversial origins. Originally released in Germany in 1922, the film directed by F. W. Murnau is wid

Ownership of a trademark registered with the Brazilian National Institute of Industrial Property (INPI) can bring significant competitive advantages. Among them is the exclusive right to use the mark throughout the national territory and the ability to prevent third parties from using identical or similar marks that cause confusion among the consuming public. In this context, with the increasing digitalization of business and the online offering of products and services, trad

A trademark, in its essence, is a visually perceptible distinctive sign whose primary function is to identify and differentiate products or services, associating them with a specific source or origin. This function aims to prevent brand confusion in the market, providing legal certainty for both consumers and rights holders. However, in an increasingly competitive market, it is not enough for a trademark to merely identify a product or service. It is essential to stand out an

Black Friday is one of the most anticipated dates for Brazilian consumers, marked by promotions and shopping opportunities. As a result, companies across various sectors intensify their marketing and pricing strategies to meet growing demand. In digital marketing planning, it is not uncommon for companies to purchase competitors' trademarks as keywords in Google Ads. But is this practice actually legal? And what are the risks involved? How Does Google Ads Work? Google Ads is

On October 18, 2023, RESOLUTION GIPI/MDIC No. 8 was published, approving the Action Plan for the National Intellectual Property Strategy (ENPI) for the upcoming biennium (https://www.in.gov.br/web/dou/-/resolucao-gipi/mdic-n-8-de-18-de-outrubro-de-2023-518452014). Among a range of measures contributing to efficacy, efficiency, and effectiveness in reaching the ENPI's guiding goals, key targets for the 2023–2025 Action Plan include achieving faster patent application decisions